The south end of the UVA Lawn at night

Personal Branding: What You Need to Thrive Online

Date & Time

May 6, 2021 @ 2:00 PM EDT


Online, Live Captioning


How do you best create a personal brand—and how do you maintain and inhabit that brand? Personal branding is for adults of all ages and life stages, from new job seekers to mid-career workers changing fields, to retirees beginning their second acts.

Join Kimberley R. Barker, MLIS, as she explains how to create a personal brand and how to build a healthy online ecosystem that authentically and effectively communicates both your brand’s values and your professional gifts. Barker is the Librarian for Digital Life at the University of Virginia’s Health Sciences Library. Whether or not you have joined Ms. Barker’s free Introduction to Personal Branding online class on Coursera, this presentation will provide you the tools you need to create a robust online presence. 


Kimberley R. Barker

MLIS, Librarian for Digital Life, Claude Moore Health Sciences Library, University of Virginia

Kimberley Barker is the Librarian for Digital Life and lecturer at the Health Sciences Library at the University of Virginia. A graduate of both Furman University (BA) and the University of South Carolina (Master of Library and Information Science), she has over 20 years’ experience in the fields of library science, teaching, and marketing. Ms. Barker’s instructional work for UVA Health focuses on contemporary topics such as artificial intelligence and healthcare, net neutrality and healthcare, climate change and healthcare, reputation management, online identity, digital privacy, effective use of social media for professional purposes, and personal branding (examples are available at here).

As a result of her work at the Health Sciences Library, Online Education @ UVA invited Ms. Barker to create a MOOC (Massive Online Open Course). “Introduction to Personal Branding” launched on the Coursera platform in 2015 and has proven popular with adults of all stages of life with a 4.4/5 stars-rating based on 7,199 ratings and over 2,000 reviews.

Ms. Barker is chair of both the Health Sciences Library’s Marketing committee and its IDEA (Inclusivity, Diversity, Equity, and Accessibility) working group. Prior to the pandemic, she visited UVA Health monthly in her role as Briar the Book Faery, reading to pediatric patients. She is an enthusiastic gardener and devoted parent to one human, two dogs, and three guinea pigs.


If you are interested in learning more about personal branding, we invite you to register for a special offering of Introduction to Personal Branding, an online course by Coursera with Kimberley Barker. This FREE online course, sponsored by Lifetime Learning and offered to all UVA alumni, parents, and friends, will open on May 3 for six weeks. You do not need to be registered for the online Coursera course to register for Kimberley Barker’s virtual presentation on May 6.

Learn about the online course on Lifetime Learning’s website at


Registration is free and open to all.

After you register, you will receive a confirmation email with your link to the Zoom webinar. Please check your spam folder for emails from Eventbrite. We will also send a reminder email two days before and two hours before the event.

Program Host

Lifetime Learning is a program in the Office of Engagement. You can follow us on FacebookTwitter, the Thoughts From the Lawn blog, or subscribe to our email list and we will send you notifications about upcoming Lifetime Learning events, information, and offerings.

Media, for an interview, please contact Lifetime Learning’s Senior Director.