How about truth in advertising?

Submitted on Apr 7, 2015 by Bart Snell (Com ’74)

I just received another information email from the University President, or the PR firm using that address. A new term was invented, “Affordable Excellence.” A few important facts were excluded from the rather distorted email that now is delivered under the email address of the University President. Is she being held hostage?

If I read the press release correctly on the UVA Today site as of March 25, 2015, an entering first year student who is a Virginia resident will experience an 11.3% increase from 2014-15 — if the “step” is included. Including just the step as an increase for the 2016-17 academic year, the cost will increase another $1,000 or 6.9% from 2015-2016. Compared to 2014-2015, the cumulative cost of tuition will have increased 19%.

The President’s email highlights that out-of-state tuition will see the lowest increase in a decade. Just curious, for an entering first-year VIRGINIA resident, how does the 11.3% tuition increase rank in the last decade? Or the already programmed 6.9? Or, taking a different time period, how would the 19% increase over two years rank versus other two year periods in the last decade (or two)?

Why were these facts excluded from the PR announcement? Alumni expect accurate information, not puff new articles.

Just asking.