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Thriving in an Interactive Marketplace
October 23, 2013 @ 6:30 pm - 8:30 pm
Metro Accessibility: 2 miles to West Falls Church Metro Station
Parking Accessibility: Free parking in front and behind TeqCorner building.
Everyone from government agencies to corporations are gathering, storing, and analyzing information at an unprecedented rate. This process makes life easier for some and can be considered an invasion of privacy for others.
Where should these lines be drawn? Who is protecting this information? How can this affect our future? We would like to invite you to participate in a thought provoking discussion about online data privacy.
Featuring:
Jerry Alfonso Miles, Deale Services
Alan Butler, Electronic Privacy Information Center (EPIC)
Julian Gonzalez, Cato Institute
Joe Erfe, Vice President, Silverback Strategies
Although many people do not realize it, online behavior is already being monitored, harvested by Web sites, bundled with similar profiles, and sold to advertising houses in real time. This process allows advertisers to send “targeted advertising” to readers while they are still reading an article.
To older alumni, real-time advertising might seem like an invasion of privacy. Teenagers, however, might expect responsive advertising from the stores where they choose to form a relationship. The two new wrinkles are proximity in time and space. Geo-tagging makes it possible to receive the advertisement as you are passing a store. So if you shop at L.L. Bean, you might receive LL Bean advertisements whenever you are near the store. If you are reading an article about LL Bean boots, you can expect to see advertisements popping up in the margin, advertising boots in your price range.
How should UVA alumni in the IT space advocate or respond to this trend?
The program opens with a networking period. Following the conclusion of the panel discussion, the program allows another 20 minutes for socializing and networking so that attendees can help each other process the discussion.
If you have any questions, do not hesitate to contact uvanetworking@dchoos.org.