Build Trust and Influence People Through Better Storytelling

Originally Aired:
Oct 24, 2014

Event Type:

Presented by:
Rob Biesenbach
Col '85

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Rob Biesenbach

Stories humanize us. They put a face on an issue. They give life to data. And they help us connect with and relate to each other in a way that everyday words cannot. Study after study attests to the power of stories to move and persuade audiences. Storytelling can help you strengthen relationships, motivate people, network more effectively, gain approval for programs, and get more of what you want out of life and work!

But what exactly goes into a good story? And how can you find, shape and tell powerful stories that will win hearts and change minds?

Join Rob Biesenbach in this engaging and informative session to learn:
• Three essential ingredients necessary for every successful story
• Key elements that elevate good stories to greatness
• Advice for cutting the clutter from your stories for greater impact
• Pointers on making your stories more visual and evocative
• Performance tips to help you deliver stories more effectively

The webinar itself is full of compelling stories and anecdotes from the world of business and entertainment, which is the source of some of the most powerful stories in our culture. You will gain practical tips you can use right away to become a better storyteller.

Presenter Bio:

Rob Biesenbach, Col ’85, is an independent corporate communications professional, actor, author and public speaker. He is a former VP at Ogilvy PR Worldwide and press secretary to the Ohio Attorney General, among other positions. He is also a Second City trained actor and improviser who has appeared in more than 150 stage and commercial productions.

He brings these two worlds together in his workshops and books, Act Like You Mean Business: Essential Communication Lessons from Stage and Screen and 11 Deadly Presentation Sins: A Path to Redemption for Public Speakers, PowerPoint Users, and Anyone Who Has to Get Up and Talk in Front of an Audience.