LinkedIn started as a social media networking tool for individuals, and has matured into a formidable source for business promotion and engagement. Understanding how to utilize LinkedIn’s business pages, both professionally and personally, is essential for networking and marketing in today’s business climate. In this webinar, Jerry Dunnavant addresses how to most effectively create a business page that will highlight you, your company and its services. Jerry will discuss:
• How to best design your company’s page,
• Specific ways to position yourself as a subject matter expert,
• Using recommendations to get recommendations,
• How LinkedIn compliments other social media outlets,
• How to use LinkedIn for research and,
• How to use LinkedIn to enhance your networking opportunities.
Jerry Dunnavant (COMM ’89) is a 1989 graduate of The University of Virginia’s McIntire School of Commerce with a degree in Marketing and Finance, and he also completed the strategic planning program of the LandAmerica Leadership Academy at the University of Richmond. Jerry worked for 20 years in the banking and real estate services industry before becoming Director of New Business Development at Access, a marketing and communications agency that serves clients in need of traditional branding, creative design, advertising, web/digital services, social media and public relations. Jerry has guest lectured at Sweet Briar College, The UVA Club of the Roanoke Valley and at the Foundation of the Roanoke Valley on topics centered on the use of social media in the non-profit and business sectors.